Its 3am. Luke can’t sleep. Why? His biggest customer owes him just shy of $50,000. And he’s worried they’re not going to pay. It’s been eight weeks now... they’ve missed two progress payments...
“It’s coming” they say, “once we get paid, we can pay you...”
This is causing some serious cashflow problems
for Luke. Suppliers are getting upset. Staff need to be paid. If the money doesn’t come in soon, he’s in trouble. I’ve changed the name. But yes, this is a true story. Have you ever found yourself in this situation?
Nearly every honest tradie has been stung at some point. If you’re in business, odds are, you’ll eventually strike a customer who doesn’t want to pay – or doesn’t have the money.
Here are some strategies I’ve picked up from years of being self-employed, helping tradie clients through the cashflow minefield, and from debt collectors and lawyers. These things won’t completely protect you, but it’s your best chance to keep losses to a minimum:
1: Spread your risk
It’s always better to have a number of customers, rather than relying on one or two major ones. That way, if one customer stops paying, you’re still okay.
2: Have Terms of Trade
Don’t DIY. Source these from a professional like your debt collector, trade association, or lawyer.
It might cost a few hundred but could save you thousands (even hundreds of thousands) if/when things turn to custard.
Always get your Terms of Trade signed off by the client or include them in your quote before starting a job.
Notice period for any dispute or problem with workmanship (within seven days of completion of invoice is good). So the customer can’t come back six months later and say they’re suddenly unhappy with the job.
Any collection charges and interest can be added to the bill.
Personal guarantee (with larger companies this is difficult, but it’s possible with smaller companies or individuals).
3: Build expectations early
Make sure the client understands you’re the one who makes the rules.
Many customers won’t read your terms of trade. Point out the payment terms part and ask them if they see any problems.
If payment doesn’t turn up on the due date, phone the next day and follow up. Check they got the invoice. Ask if they have any questions about it (this shows they don’t dispute the bill).
Sometimes all you need to do is ask them straight if they would please pay this today. Level with them – make sure they understand you need the money because you have bills to pay too. Get a commitment of when it will be paid (follow up with a quick email to put what they agreed in writing).
4: Deposits and progress payments
With bigger jobs, take deposits, and have progress payments at set milestones. Make sure they are enough to cover the materials and labour, so that at any point on the job, if the customer doesn’t pay, you’re not significantly out of pocket. (You’ll also find out quick which customers are the good ones).
Phone, email, or text with a friendly reminder before the due date of a progress payment. Remind them when this is so you can continue the job as planned.
Watch like a hawk to make sure payments are on time. Be prepared to stop work till the bills are paid. You hold the cards here.
5: The job’s not done until you get the money
Make sure there are no excuses for not paying.
On smaller jobs, invoice and get payment on the job if you can.
Invoice the job ASAP, and put the due date on the invoice.
Make it easy to pay–put your bank account details on the invoice.
Check the list of who owes you money at least weekly. Follow up any overdue amounts immediately. Delegate this task if you want – but make sure it’s done.
Phone overdues often. Don’t let up till you have payment – or a payment plan. Say something like: “Look we can do this one of two ways, I can keep ringing you till we both get sick of talking about this, or you could sort it out now. So let’s make that happen”. Keep the tone light and friendly.
It doesn’t work every time, but you might be surprised how often it does.
6: If you think you’re not going to get the money, negotiate
One of my clients, a builder, had a larger building company who owed him a lot of money. They were using every dirty trick in the book. From challenging legit invoices, through to promising payments which would never turn up. It was a game to them.
But it wasn’t a game to my client. He had a family to feed.
When he checked around, he found this big company was doing the same thing to other subbies. A really bad sign.
He lawyered up, negotiated hard, and they offered him reduced payment (as in, they decided to deduct around 20 grand off the invoice for no reason).
I told him straight: I don’t think this company is going to be around much longer. They were burning too many bridges and telling too many lies.
He took the deal and walked away. Yes, it was a kick in the guts. But he’s still in good shape. Imagine how much worse it could have been.
Sometimes it’s better to get out with your shirt on your back – even if you have to leave your jacket behind.
A few weeks later, that big building company went bust. It sounded like no one else got paid.
7: PPSR (Personal Property Securities Register)
Put large amounts which are overdue on the PPSR. This is the NZ national debt register where you can register unpaid invoices. Their website is ppsr.companiesoffice.govt.nz
If your client goes broke, anyone on the register gets priority. In other words, you get paid first (before others they owe money to – who sadly usually end up getting nothing).
8: If all else fails, have a good debt collector ready
A good debt collector, in my book, is someone who is prepared to get on the phone, or go and visit, to chase the money. Not just write a few letters or emails that end up in the bin.
Bottom line: Make sure you load the odds in your favour. Can you really afford not to? You’ve done the work. You deserve to get paid. As for Luke, he’s still waiting.
by Daniel Fitzpatrick
Next Level Tradie
Want more insights? Get my free guide "Next Level Your Profit" here: nextleveltradie.co.nz/guide